About the Project

This was just a simple typography exercise. We had to choose one of our classmates, and using their name, develop a typographic look that best captured that person and represented them.

About the Approach

My classmate Kevin is a down-to-earth, unpretentious sort of fellow. He is mellow and never seems to get flustered. He works towards harmony, and seems very well-balanced with a great attitude. He never seems to get ruffled! I tried to depict these qualities in Kevin, by choosing earthy, peaceful colours; and by creating a smooth, flowing design that is well-balanced. I really do get a good sense of Kevin from this logo!